Home Fashion Rabanne H&M Campaign: Unwrapping the Brilliance

Rabanne H&M Campaign: Unwrapping the Brilliance

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Rabanne H&M Campaign: Unwrapping the Brilliance

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Rabanne H&M campaign unveiled. Photo: H&M

Rabanne H&M looks to the future with a collaboration campaign set in a sci-fi setting. The high-street brand has unveiled a collection that feels plucked straight from the future with a film directed by Xavier Dolan. The campaign emerges as a visual feast with a short film that captures the essence of this interstellar collaboration.

Rabanne H&M Campaign Film

Anok Yai shines in purple crop top and pants with faux fur coat for Rabanne and H&M's collaboration campaign.
Anok Yai shines in a purple crop top and pants with a faux fur coat for Rabanne and H&M’s collaboration campaign. Photo: H&M

When the collection was first announced in Paris and followed by a lookbook, it was clear that this was not your average fashion lineup. The images and film feature models like Anok Yai, Rianne van Rompaey, Victoria Fawole, and Dana Smith, to name a few.

With a sci-fi inspired backdrop, H&M and Rabanne focus on 60s-inspired silhouettes.
With a sci-fi-inspired backdrop, H&M and Rabanne focus on 60s-inspired silhouettes. Photo: H&M

Dressed in Rabanne’s signature space-age designs – think sequin dresses, bold prints, and silver-hued boots – they paint a picture of the collection, which officially launches on November 9th.

rom prints to sequins, Rabanne H&M delivers bold styles for a joint collaboration.
From prints to sequins, Rabanne H&M delivers bold styles for a joint collaboration. Photo: H&M

What’s particularly striking is the collection’s bold use of faux fur and strappy heels. And a color palette is dominated by shades of glittering gold and silver hues. The ambiance is undoubtedly otherworldly, creating a contrast that makes each design pop.

Rianne van Rompaey poses in a a gold sequin bralette and matching skirt for Rabanne H&M campaign.
Rianne van Rompaey poses in a gold sequin bralette and matching skirt for the Rabanne H&M campaign. Photo: H&M

The campaign’s pièce de résistance is the short film. As rhythmic tones play, a group of models and dancers takes center stage. In a memorable moment, Rianne van Rompaey makes a dramatic dive into shimmering waters. As the film reaches its climax, Anok Yai gracefully takes a seat, seemingly defying gravity on an invisible chair.



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