Amid the pandemic, Abramson and Koum joined forces to create Newlands, a secretive company now possessing nearly $10 billion in public equities, primarily in the technology sector. The Dallas-based firm has also started investing in early-stage startups, though the full scope of its involvement is not well-known due to its private approach. Newlands’ low-profile strategy has allowed it to discreetly support various burgeoning enterprises and contribute to the tech industry’s growth. As the company continues to expand its investment portfolio, it may substantially reshape the landscape of technology and startup financing in the coming years.

Differentiating Newlands: A hybrid approach

Some view Newlands as Koum’s family office, managing a portion of his estimated $15 billion wealth. However, according to professionals in the field, its operations deviate from conventional family offices. Unlike traditional family offices focusing solely on managing personal wealth and handling family affairs, Newlands appears to engage in a broader range of activities, including investments in start-ups and other ventures. This multifaceted approach positions Newlands more as a hybrid entity, combining elements of a family office and a private investment firm, which sets it apart from its peers in the industry.

Despite its enormous size and power, Newlands has kept a low profile, with Koum and Abramson remaining silent about the company and its activities. Even so, industry insiders have taken notice of its rapid growth and potential impact on the market. As Newlands continues to operate behind the scenes, many wonder what innovative advancements and collaborations the company has in store for the future.

Laying low in the limelight

Both individuals have mostly stayed out of the limelight while focusing on their professional endeavors, a core value that seems to persist for Newlands as its portfolio grows. However, the success of Newlands’ investments has piqued the interest of industry insiders and the public alike, causing a shift in attention towards their strategies and decision-making processes. Despite their privacy preference, the duo’s impressive achievements have positioned them as influential figures shaping the landscape of their respective industries.

A devotion to discretion: Newlands’ investment strategy

Even as the company makes significant investments in major corporations like Alphabet, Amazon, and Meta, along with early-stage startups and cryptocurrency projects, it remains devoted to preserving a discrete presence and centering on the tasks at hand. In doing so, the company ensures that its core values of diligence, strategic thinking, and calculated risk-taking remain at the forefront of its operations. This steadfast dedication to discretion and focus on core objectives enables the company to drive growth and foster innovation without unnecessary distractions or unwarranted publicity.

Featured Image Credit: Jan Koum; Newlands; YouTube; Thank you!

Deanna Ritchie

Managing Editor at ReadWrite

Deanna is the Managing Editor at ReadWrite. Previously she worked as the Editor in Chief for Startup Grind and has over 20+ years of experience in content management and content development.


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Harmony Evans is an award-winning author of Harlequin Kimani Romance, African-American romance, and so on. Harmony Evans is an award-winning author for Harlequin Kimani Romance, the leading publisher of African-American romance. Her 2nd novel, STEALING KISSES, will be released in November 2013. Harmony is a single mom to a beautiful, too-smart-for-her-own-good daughter, who makes her grateful for life daily. Her hobbies include cooking, baking, knitting, reading, and of course, napping and also review some of the best-selling and popular brands and services in the market and also write comprehensive blogs.

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