In its spring 2024 campaign, Burberry has captured the essence of London with new advertisements. Under the eye of creative director Daniel Lee, the British designer brand’s newest offerings are a celebration of both the new and the nostalgic, set against the backdrop of London’s vibrant streets.
Burberry Spring 2024 Campaign
The Burberry spring 2024 campaign has assembled a predominantly UK-based ensemble of exceptional talent. From the captivating Rachel Weisz to the striking Jourdan Dunn and Iris Law, each personality adds a unique layer to the campaign’s narrative, captured by the lens of Tyrone Lebon.
The inclusion of stars like Jun Ji-hyun and singer Tems alongside models Amelie Steele and Naomi Janumala and singer Neneh Cherry further elevates the campaign’s international appeal. The spring 2024 collection is a playful yet sophisticated exploration of textures and silhouettes.
This collection is a follow-up to Burberry’s Goddess perfume and its winter 2023 ads, which leaned heavily into the brand’s rich heritage. While respecting the brand’s roots, the spring 2024 collection pushes boundaries, combining the familiar with the unexpected to create something entirely new yet timelessly Burberry.
Lee’s designs seamlessly blend playful geometric prints with wide-leg trousers, creating a look that is both fresh and unmistakably Burberry. The faux fur-trimmed coats offer a nod to luxurious winter wear, while the casual denim pieces speak to the brand’s ability to dress its wearer for every occasion.