Emporio Armani Underwear introduces its spring-summer 2024 collection with striking advertisements featuring Victoria De Angelis, the powerhouse bassist from the chart-topping rock band Måneskin.
In a series of black and white images expertly lensed by Giampaolo Sgura, the campaign brings a rebellious edge to lingerie fashion.
Victoria De Angelis for Emporio Armani Underwear Spring 2024 Ad
Embodying the confident spirit of the brand, Victoria is depicted in an array of signature pieces, from alluring bralettes to elegant lace thongs and from padded triangle bras to the sultry cut of Brazilian briefs, each piece showing its own story of comfort and allure.
The campaign is a celebration of individuality, with De Angelis’s personal style taking center stage. Her distinctive tattoos and the glint of her nose piercing serve as an ode to self-expression, juxtaposed against the trendy appeal of Emporio Armani’s designs.
The bassist’s undone waves and chic bangs add a touch of nonchalant grace, creating a look that’s as effortless as it is striking. Following the success of their previous spring ready-to-wear ads featuring Barbara Palvin, Emporio Armani continues to redefine the modern intimates wardrobe.
