Mejuri’s latest Hoops All Ways campaign captures the essence of versatility in its purest form, featuring Reneé Rapp, known for her role in Mean Girls. The campaign, shot by Cass Bird, showcases a series of hoop earrings that embody the multifaceted nature of modern living.
Reneé Rapp for Mejuri Hoops All Ways 2024 Ad
Shot in the bustling backdrop of New York City, the imagery takes us on a journey with Reneé as she transitions from her going-out rituals to embracing the city’s vibrant nightlife. The collection is designed to cater to various styles and preferences, with prices spanning from the accessible $98 to the more luxurious $1,400 mark.
It includes a spectrum of designs to invoke a sense of identity and occasion: the chill hoop for laid-back moments, the power hoop for bold statements, the fancy hoop for instances that call for a touch of elegance, and the chameleon hoop for all types of occasions.
Mejuri’s approach with this campaign is to highlight how the contemporary jewelry brand’s designs complement the everyday and the extraordinary without effort.