Prada features 40 models in its spring-summer 2024 campaign. Photo: Willy Vanderperre

Prada’s spring-summer 2024 campaign places a focus on silhouettes and personalities. Captured through the lens of Willy Vanderperre, the campaign presents a series of portraits that highlight the unique persona of each model who graced the September runway. These images spotlight individuality, set against a backdrop of layered ensembles.

Prada Spring/Summer 2024 Campaign

Prada showcases a bold silhouette for spring 2024, modeled by Sora Choi with a sleek bag complementing the structured blazer.
Prada showcases a bold silhouette for spring 2024, modeled by Sora Choi, with a sleek bag complementing the structured blazer. Photo: Willy Vanderperre

The essence of the collection is captured in the portrayal of timeless designs through modern reinterpretations, providing a glimpse into the transformative power of fashion. At the heart of the Prada spring 2024 campaign is a celebration of femininity in its myriad forms. Models including Julia Nobis and Sora Choi take the spotlight in the minimal images.

Layered textures and an earthy palette take center stage in Prada's spring-summer 2024 campaign.
Layered textures and an earthy palette take center stage in Prada’s spring-summer 2024 campaign. Photo: Willy Vanderperre

Each portrait from the Italian brand is an intimate tribute to the renowned and newly discovered models, showcasing 40 diverse personae. Creative director Ferdinando Verderi works on the advertisement’s overall aesthetic granting space and agency to the subject.

Intricate patterns and quilted details define Prada's eclectic spring 2024 collection.
Intricate patterns and quilted details define Prada’s eclectic spring 2024 collection. Photo: Willy Vanderperre

Through these depictions, the campaign dialogues with the fashion industry’s evolving landscape, where clothing serves as both a unifier and a distinctive mark of personal style. Prada’s spring outing follows up its recent holiday campaign with Maya Hawke and its winter eyewear selection.

Julia Nobis fronts Prada's spring 2024 campaign, pairing sharp tailoring with soft, gathered designs.
Julia Nobis fronts Prada’s spring 2024 campaign, pairing sharp tailoring with soft, gathered designs. Photo: Willy Vanderperre

The campaign is a testament to Prada’s commitment to creating pieces that are not just worn but experienced, resonating with the wearer’s identity. With this collection, Prada redefines elegance as a dynamic and collective experience, inviting us to engage with fashion as an expression of our most authentic selves.


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Harmony Evans is an award-winning author of Harlequin Kimani Romance, African-American romance, and so on. Harmony Evans is an award-winning author for Harlequin Kimani Romance, the leading publisher of African-American romance. Her 2nd novel, STEALING KISSES, will be released in November 2013. Harmony is a single mom to a beautiful, too-smart-for-her-own-good daughter, who makes her grateful for life daily. Her hobbies include cooking, baking, knitting, reading, and of course, napping and also review some of the best-selling and popular brands and services in the market and also write comprehensive blogs.

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