Chanel’s 2024 campaign for its Iconic Handbag enlists the magnetic allure of Penélope Cruz alongside Brad Pitt, offering a theme of elegance and laid-back luxury. Captured by the acclaimed Inez & Vinoodh, the black and white ads echo the timeless romance of the 1966 classic “A Man and A Woman,” with scenes unfolding in a Deauville hotel restaurant.
Penélope Cruz for Chanel Iconic Handbag 2024 Ad
The imagery conjures a tale of blossoming affection as Penélope and Brad exchange glances that suggest an unfolding romance. The iconic Flap bag from the luxury purse brand takes the spotlight, its quilted texture and shimmering hardware making a statement.
The setting is one of quiet opulence, with Rianne van Rompaey serving as the observing waiter. Style choices are understated yet impactful. Penélope is the epitome of chic in a turtleneck knit, continuing from her previous role in Chanel’s J12 watch campaign and a dramatic change from her leather-clad V Magazine look.
Brad complements her in a v-neck sweater layered over a crisp collared shirt, bringing a relaxed sophistication. Whether side by side in a sportscar or sharing a moment at a table, their combined star power is palpable.
