Overland’s fall-winter 2023 campaign is a captivating blend of rustic allure and modern sophistication, captured through the lens of Hunter & Gatti in the scenic backdrop of Jackson, Wyoming. The images and film pay homage to bygone eras while remaining firmly rooted in the present.
Overland Fall/Winter 2023 Campaign by Hunter & Gatti
Models Francesca Oyeleke and Hannah Holman are adorned in shearling jackets, leather ensembles, and motorcycle-inspired boots. Styled by Katie Mossman, the fashion choices are a nod to the brand’s Western influences, effortlessly merging rugged elements with contemporary flair.
Francesca’s look, for instance, combines a longline coat with white wide-legged trousers and ankle boots, creating a harmonious balance between classic and current styles. Meanwhile, Hannah showcases an all-black look, including a turtleneck, leather jacket and matching pants.
The campaign’s beauty looks, crafted by hair and makeup artist Georgios Tsiogkas, complement the fashion narrative with understated elegance. Hunter & Gatti also previously worked on Brunello Cucinelli’s parfums campaign.
For Overland, the creative direction was steered by Tanell Liptak. Overland’s messaging emphasizes this bond, highlighting how the natural settings have fueled the brand’s creative vision.