Looking to its 40th anniversary, J. Crew is marking the occasion with a fresh ad campaign named Icons Only, and who better to front this project than the evergreen Lauren Hutton? A familiar face on 13 J. Crew catalog covers through the years, Lauren impresses, not in spite of her 79 years, but because of them.
Lauren Hutton for J. Crew Icons Only Campaign
With her ageless allure and her instantly recognizable gap-tooth smile, she’s a vision in a selection of preppy must-haves: imagine a chino trench coat, a striped rollneck sweater, an Italian wool-blend blazer, and the quintessential button-up shirt. The looks are finished with sneakers and understated jewelry, presenting an approach to style that says, “Less is more.”
Lauren’s fashion mantra? “A good jacket will last forever. I have jackets that are 30 years old that I go back to time and time again,” she says. She’s no stranger to lasting impressions; just last year, her luminous beauty earned her a spot on Harper’s Bazaar’s Beauty issue. Her enduring glow shines like a classic song.
The J. Crew Icons Only ad campaign captures the cyclical nature of fashion. While styles come and go, the concept of the ‘icon’ remains—unchanged, unparalleled, and timeless. Here, J. Crew and Lauren are offering more than clothing. They beckon us to consider: What is an icon, if not a manifestation of everlasting style and substance?