Irina Shayk revitalizes athleisure in the new Aritzia Sweatfleece collection, showcasing the versatility and style of cozy attire. As the campaign’s face, Shayk demonstrates how casual wear can seamlessly blend into a chic wardrobe.
Irina Shayk for Aritzia Sweatfleece 2024 Ad
The photos feature the iconic supermodel in a series of outfits that range from hoodies and cargo sweatpants to elegant sweatshirts, underlining the collection’s emphasis on comfort and sophistication.
The collection’s color scheme is understated yet impactful, with neutral shades such as black, light grey, and beige dominating. These tones contribute to the collection’s versatility, making each piece suitable for various occasions and easy to mix and match.
Accessories play a key role in defining the laid-back yet refined aesthetic of the campaign. Shayk pairs her Sweatfleece attire with casual staples like baseball caps and sneakers and more polished options like dressy loafers
“Sweatfleece is my go-to when I want a refined look that still feels cozy,” Shayk states, channeling the collection’s essence. The Canadian brand continues to prioritize comfort without sacrificing style, offering a collection that encourages relaxed fashion. As for Shayk, she further expands her fashion portfolio after appearing in Zara’s going-out styles.
