Home Fashion Irina Shayk Brings Edge to Helmut Lang Fall 2024 Ad

Irina Shayk Brings Edge to Helmut Lang Fall 2024 Ad

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Irina Shayk strikes a pose in Helmut Lang’s fall-winter 2024 campaign. Photo: Talia Chetrit / Helmut Lang

Irina Shayk is front and center in the Helmut Lang fall-winter 2024 campaign, and her mussed pixie cut makes a bold statement. Set against a clean white backdrop, the focus is firmly on the clothes. This season, Talia Chetrit lensed the campaign, which is all about confidence.

Irina Shayk for Helmut Lang Fall 2024 Ad

Helmut Lang features sleek silhouettes in its fall 2024 ad with Irina Shayk.
Helmut Lang features sleek silhouettes in its fall 2024 ad with Irina Shayk. Photo: Talia Chetrit / Helmut Lang

The brand’s latest collection is designed to empower with pieces that equip the wearer to take on the world. Under the creative direction of Peter Do, Shayk strikes pose after dynamic pose, showcasing a lineup of draped tops, ribbon-adorned jeans, and hole-punched skirts.

Irina Shayk crouches down in utilitarian-inspired separates for Helmut Lang's fall 2024 campaign.
Irina Shayk crouches down in utilitarian-inspired separates for Helmut Lang’s fall 2024 campaign. Photo: Talia Chetrit / Helmut Lang

Slouchy sweaters add a laid-back touch, while tailored blazers, puffer jackets, and plaid fringe designs provide a refined edge. Stylist Jason Rider weaves these pieces together, creating a cohesive narrative.

Layering up, Irina Shayk models Helmut Lang's cocoon puffer jacket and car trousers for fall 2024.
Layering up, Irina Shayk models Helmut Lang’s cocoon puffer jacket and car trousers for fall 2024. Photo: Talia Chetrit / Helmut Lang

The color palette is minimalist, with black and white providing a sleek foundation. Pops of red and burgundy inject a sense of drama into the collection.

Beauty-wise, the look is understated yet practical, with hairstylist Akki Shirakawa working wonders on Shayk’s cropped locks and makeup artist Fara Homidi opting for a barely there palette.



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