Heaven by Marc Jacobs has unveiled its captivating spring 2024 campaign, embracing a fusion of contemporary style and nostalgic flair. Stars in the advertisements include musicians Ice Spice (who appeared in last year’s ads), Solange, Grimes, and Hayley Williams.
Heaven by Marc Jacobs Spring 2024 Campaign
The collection, showcased through the lens of Zamar Velez, is a vibrant mix of past and present, with each piece telling its unique story. With her iconic curly locks, Ice Spice embodies the spirit of youthful rebellion and carefree confidence in a denim mini skirt and crop top. She also poses in a pastel-colored printed mini dress with a pink shoulder bang.
The campaign further explores individuality and bold fashion statements with Solange’s appearance, who shines in an open top with a plunging neckline set against the backdrop of a freeway at night.
In pastel-colored dresses, graphic tees, and bow accents, Grimes introduces an ethereal, dreamy aspect to the Heaven collection, her poses on swinging tires adding a playful, whimsical touch.
Hayley Williams, on the other hand, channels a more nostalgic, edgy aesthetic with branded hoodies, printed sweaters, and retro-inspired hair accessories, reflecting the eclectic, diverse nature of Heaven by Marc Jacobs.
