H&M is shaking up the high street with its latest designer collaboration, teaming up with visionary Belgian designer Glenn Martens. Known for his avant-garde twists and architectural silhouettes, Martens brings his irreverent, sculptural energy to a line that merges womenswear, menswear, and unisex styles with pure attitude.
H&M Glenn Martens Collaboration
The collection reimagines wardrobe staples into statement pieces. There are corseted knit dresses, oversized trench coats, slouchy denim, and thigh-high sculptural boots that feel equal parts high fashion and street.
Every piece speaks to Martens’s fascination with transformation. He focuses on garments that reshape and evolve, mixing humor with precision tailoring. The campaign itself plays out like a surreal British theatre set.
Models pose among pigeons, corgis, and red phone booths against lavish backdrops of red velvet and scaffolding. Each look is charged with character and personality, channeling Martens’s signature wit and play on archetypes.
Shot with a cast that celebrates diversity and individuality, the imagery feels like a love letter to London eccentricity. It’s part punk, part regal fantasy. With its sharp tailoring, rebellious layering, and sly sense of humor, the collection drops October 30 in select stores and on hm.com.
