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Gucci Eyewear Spring 2024 Campaign: A View of Milan

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Gucci Eyewear Spring 2024 Campaign: A View of Milan

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Alia Bhatt shows off cat-eye sunglasses with shimmering embellishments for the Gucci eyewear spring 2024 ad. Photo: David Sims

Gucci unveils its spring-summer 2024 eyewear campaign, a glamorous celebration set in Milan featuring brand ambassadors Alia Bhatt, Ni Ni, and model Vittoria Ceretti. Under the creative direction of Sabato De Sarno and captured by photographer David Sims, this campaign introduces a variety of eyewear styles.

Gucci Eyewear Spring/Summer 2024 Campaign.

Brand ambassador Ni Ni elevates street style with black frames in the Gucci eyewear spring-summer 2024 campaign.
Brand ambassador Ni Ni elevates street style with black frames in the Gucci eyewear spring-summer 2024 campaign. Photo: David Sims

Following Sabato De Sarno’s fall 2024 collection showcased at Milan Fashion Week, this campaign is an extension of the brand’s latest fashion narrative. Designs include dazzling crystal-embellished cat-eye sunglasses and the retro appeal of rectangular frames.

Gucci eyewear spring 2024 campaign
Vittoria Ceretti wears rectangular frames in Gucci Eyewear’s spring-summer 2024 campaign. Photo: David Sims

There is also the timeless elegance of transparent sunglasses with gradient-colored lenses or tortoise print frames. Each design promises to elevate the Gucci woman’s look with an air of effortless chic.

Wearing optical frames, Ni Ni fronts Gucci eyewear's spring 2024 collection.
Wearing optical frames, Ni Ni fronts Gucci eyewear’s spring 2024 collection. Photo: David Sims

The eyewear takes center stage, complemented by a selection of essential wardrobe pieces such as leather jackets, casual tank tops, classic button-up shirts, and cozy hoodies styled by Alastair McKimm.

Artistic director Riccardo Zanola brings additional depth to the campaign. Each image shows Gucci’s commitment to blending iconic style with modern trends, ensuring the brand remains at the forefront of the fashion industry’s evolution.



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