Graff is setting the stage for a holiday season filled with sparkle and sophistication with its 2023 festive campaign, aptly named “I Wish.” The luxury jewelry brand has enlisted the top Dutch model Rianne van Rompaey, who also graced their Butterfly collection earlier this year.
Graff Festive ‘I Wish’ 2023 Campaign
The campaign is a visual feast captured by the lens of acclaimed photographer Mikael Jansson and styled by Emmanuelle Alt. Set against the luxurious backdrop of Villa La Vigie on the Cote d’Azur, the campaign showcases an array of jewelry with dazzling diamonds and gemstones, including emeralds, rubies, and both yellow and white diamonds.
Rianne complements these opulent pieces with equally festive attire—think ruffled dresses, tailored blazers, and glittering sequin designs. Her look is completed with short red nails and a chic side-part hairstyle.
Francois Graff, the Chief Executive Officer at Graff, has described the campaign as a “celebration of opulent color, luminosity, and joy.” The festive campaign brings together a curated collection of the brand’s most extraordinary and captivating jewels.
According to Graff, these jewels are destined to create their own stories over time, fulfilling what he calls the “ultimate Graff wish list.”With its focus on legacy, the campaign also invites consumers to think long-term, envisioning these pieces as future heirlooms.