Esther Cañadas captivates with her blonde tresses in the Balmain Hair 50th anniversary ad. Photo: Quentin de Briey

With the 50th anniversary of Balmain Hair, the new campaign is a monochromatic vision celebrating the brand’s storied history and future. The visuals are a striking homage to classic sophistication with a contemporary twist, showcasing the luscious locks that have become synonymous with the haircare brand.

Balmain Hair 50th Anniversary Campaign

Esther Cañadas and Jon Kortajarena exude elegance for Balmain Hair's 50th anniversary campaign.
Esther Cañadas and Jon Kortajarena exude elegance for Balmain Hair’s 50th anniversary campaign. Photo: Quentin de Briey

The iconic Spanish models Esther Cañadas and Jon Kortajarena grace the advertisements with an aura of confidence and allure. Their real friendship translates into a compelling dynamic on camera, presenting intense gazes and on-trend hair lensed by Quentin de Briey.

Wearing a tuxedo jacket, Esther Cañadas models for Balmain Hair's 50th anniversary campaign.
Wearing a tuxedo jacket, Esther Cañadas models for Balmain Hair’s 50th anniversary campaign. Photo: Quentin de Briey

The campaign unfolds a narrative of textures and contrasts within the black and white images. With her voluminous blonde tresses, Esther embodies the brand’s dedication to luxurious hairstyles. The work of Balmain Hair artistic director Ilham Mestour is evident, as each strand appears infused with movement and life, despite the stillness of the image.

Jon Kortajarena and Esther Cañadas embrace edgy chic in Balmain Hair's 50th anniversary campaign.
Jon Kortajarena and Esther Cañadas embrace edgy chic in Balmain Hair’s 50th anniversary campaign. Photo: Quentin de Briey

With the choice of attire complementing the hair’s statement, Esther dons a sharp tuxedo jacket, a form-fitting knit dress, and a bold top with a plunging neckline crafted to accentuate the voluminous nature of the hairstyles.


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Harmony Evans is an award-winning author of Harlequin Kimani Romance, African-American romance, and so on. Harmony Evans is an award-winning author for Harlequin Kimani Romance, the leading publisher of African-American romance. Her 2nd novel, STEALING KISSES, will be released in November 2013. Harmony is a single mom to a beautiful, too-smart-for-her-own-good daughter, who makes her grateful for life daily. Her hobbies include cooking, baking, knitting, reading, and of course, napping and also review some of the best-selling and popular brands and services in the market and also write comprehensive blogs.

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