Dove Cameron stars in Coach Wear Your Shine fall 2023 ad campaign. Photo: Joshua Woods

Dove Cameron turns heads in Coach’s “Wear Your Shine” campaign for fall 2023. Following in the footsteps of Jennifer Lopez, who dazzled in Coach ads earlier this year, Cameron invites us into a world of individualism and self-expression.

In a series of visuals captured by photographer Joshua Woods, Dove models an array of outfits that can only be described as modern chic. Clad in a striped sweater dress embroidered with NY, the star poses next to a pink Tabby bag.

Dove Cameron for Coach Wear Your Shine 2023 Campaign

Switching lanes to a silver crop jacket coupled with a high-waisted skirt, Cameron channels a futuristic glam that’s hard to resist. Not to forget the simple yet striking black t-shirt and jeans, an ensemble she complements with a studded accessory from the American designer brand.

Dove Cameron Coach Tabby Bag 2023 Ad Campaign
Striking a pose with the metallic Tabby bag, Dove Cameron fronts Coach’s Wear Your Shine campaign. Photo: Joshua Woods

Directed by Lope Serrano and styled by Gabriella Karefa-Johnson, the campaign film speaks volumes about conquering inner self-doubts. We see Dove Cameron and others facing their inner critics in dream-like dance sequences choreographed by Emma Portner. It’s as if each pirouette and step defies those whispers of doubt, giving permission to shine.

Singer and actress Dove Cameron exudes cool in jacket, crop top and distressed jeans from Coach Wear Your Shine fall 2023 collection.
Singer and actress Dove Cameron exudes cool in jacket, crop top, and distressed jeans from Coach Wear Your Shine fall 2023 collection. Photo: Joshua Woods

The dark-haired actress and singer’s tresses are styled by Jacob Rozenburg with makeup by Kale Teter that pulls the entire look together. On the nail front, Mel Lolli paints a natural color in a short square length.

Dove Cameron Coach Bag Fall 2023 Ad Campaign
Looking casual chic, Dove Cameron sports a black tee and jeans for Coach’s latest advertisements. Photo: Joshua Woods

Dove Cameron is no stranger to high-fashion campaigns, having previously posed for the Carolina Herrera spring 2023 collection. The Coach Wear Your Shine collection is a continuation of her fashion story, adding a new chapter.

From metallic bags to expressive silhouettes and colors, the Coach Shine collection is a celebration of heritage redefined for today’s generation, as envisioned by Coach creative director Stuart Vevers.

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Harmony Evans is an award-winning author of Harlequin Kimani Romance, African-American romance, and so on. Harmony Evans is an award-winning author for Harlequin Kimani Romance, the leading publisher of African-American romance. Her 2nd novel, STEALING KISSES, will be released in November 2013. Harmony is a single mom to a beautiful, too-smart-for-her-own-good daughter, who makes her grateful for life daily. Her hobbies include cooking, baking, knitting, reading, and of course, napping and also review some of the best-selling and popular brands and services in the market and also write comprehensive blogs.


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