Dove Cameron turns heads in Coach’s “Wear Your Shine” campaign for fall 2023. Following in the footsteps of Jennifer Lopez, who dazzled in Coach ads earlier this year, Cameron invites us into a world of individualism and self-expression.
In a series of visuals captured by photographer Joshua Woods, Dove models an array of outfits that can only be described as modern chic. Clad in a striped sweater dress embroidered with NY, the star poses next to a pink Tabby bag.
Dove Cameron for Coach Wear Your Shine 2023 Campaign
Switching lanes to a silver crop jacket coupled with a high-waisted skirt, Cameron channels a futuristic glam that’s hard to resist. Not to forget the simple yet striking black t-shirt and jeans, an ensemble she complements with a studded accessory from the American designer brand.
Directed by Lope Serrano and styled by Gabriella Karefa-Johnson, the campaign film speaks volumes about conquering inner self-doubts. We see Dove Cameron and others facing their inner critics in dream-like dance sequences choreographed by Emma Portner. It’s as if each pirouette and step defies those whispers of doubt, giving permission to shine.
The dark-haired actress and singer’s tresses are styled by Jacob Rozenburg with makeup by Kale Teter that pulls the entire look together. On the nail front, Mel Lolli paints a natural color in a short square length.
Dove Cameron is no stranger to high-fashion campaigns, having previously posed for the Carolina Herrera spring 2023 collection. The Coach Wear Your Shine collection is a continuation of her fashion story, adding a new chapter.
From metallic bags to expressive silhouettes and colors, the Coach Shine collection is a celebration of heritage redefined for today’s generation, as envisioned by Coach creative director Stuart Vevers.