Chloe Bailey embraces a mix of jewelry in Pandora’s Be Love 2024 campaign, featuring timeless chains and sterling silver. Photo: Pandora

In a striking monochromatic palette, Pandora’s BE LOVE campaign for 2024 evokes the essence of universal love and self-expression through its latest jewelry. The advertisements spotlight global brand ambassadors Chloe and Halle Bailey, along with Selma Blair, each bringing their unique aura to the forefront.

Pandora Be Love 2024 Campaign

Halle Bailey Pandora Be Love 2024 Ad
Showing a smile, new Pandora ambassador Halle Bailey poses in the Be Love ad. Photo: Pandora

With expressions that resonate with warmth and joy, they are the epitome of the jewelry brand’s message—love as an action, a choice, and a way of life.

The campaign’s visual narrative is further enriched by the presence of models Sasha Pivovarova, Salem Mitchell, Jocelyn Corona, Thara, and couple Aviana McClish and Colin Alexander.

Selma Blair Pandora Be Love 2024 Ad Jewelry
Selma Blair shows the allure of simplicity in Pandora’s Be Love 2024 campaign, captured in black and white. Photo: Pandora

Their black and white portraits echo the timeless elegance of Pandora’s offerings, from the luster of sterling silver to the glow of 14k gold, the distinctive charm of Murano glass, and the modern touch of lab-grown diamonds.

The choice of monochrome washes the campaign with a classic yet contemporary feel, highlighting the jewelry’s detail and design without the distraction of color.

Sasha Pivovarova layers up in necklaces for the Pandora Be Love campaign.
Sasha Pivovarova layers up in necklaces for the Pandora Be Love campaign. Photo: Pandora

Following the successful Diamonds for All campaign, BE LOVE continues Pandora’s inclusive and diverse representation trajectory, celebrating the individuality and shared human experiences that connect us all.


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Harmony Evans is an award-winning author of Harlequin Kimani Romance, African-American romance, and so on. Harmony Evans is an award-winning author for Harlequin Kimani Romance, the leading publisher of African-American romance. Her 2nd novel, STEALING KISSES, will be released in November 2013. Harmony is a single mom to a beautiful, too-smart-for-her-own-good daughter, who makes her grateful for life daily. Her hobbies include cooking, baking, knitting, reading, and of course, napping and also review some of the best-selling and popular brands and services in the market and also write comprehensive blogs.

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