In a striking gesture of environmental advocacy, Stella McCartney has enlisted supermodel and actress Cara Delevingne for her summer 2024 campaign. The images were captured by the photographer Harley Weir at a recycling plant in South London.
This setting reflects McCartney’s unwavering commitment to sustainability, mirroring the brand’s mission and the eco-activist spirit of the blonde model herself. The campaign showcases Delevingne in contrasting styles: in one image, she appears almost bare, veiled by the iconic Falabella bag in multiple styles.
Cara Delevingne for Stella McCartney Summer 2024 Ad
While in another, she dons a relaxed pink suit paired with a vibrant yellow lace blouse, showcasing the effortless chic synonymous with McCartney’s design philosophy. The location choice for the shoot is symbolic, emphasizing the necessity of recycling and reusing in the fashion industry.
It serves as a poignant backdrop against which the brand’s sustainability efforts are highlighted, particularly its pioneering use of recycled cashmere since 2016 and the celebration of the Falabella tote’s 15th anniversary.
This collaboration marks another milestone for Delevingne, who earlier this year graced the spring ads for MCM, continuing her influential presence in the fashion world.
