Billie Eilish, the musical artist known for her activism, has once again partnered with luxury brand Gucci to update the iconic Horsebit 1955 bag. This time, the bag is crafted from Demetra, a 75% plant-based, animal-free material that has been produced in Italy since 2021.
The collaboration is a significant stride in Gucci’s journey toward ethical fashion, aligning seamlessly with Eilish’s own advocacy for sustainable practices. Photographed by Tyrell Hampton, the singer is captured in a series of relaxed images that showcase her posing with a guitar, enjoying a car ride, and blowing bubblegum.
Billie Eilish for Gucci Horsebit 1955 Bag in Demetra Campaign
This is all while donning a mix of denim, hoodies, and monogram print separates in her signature oversized style. The Gucci Horsebit 1955 bag campaign is a visual treat that perfectly encapsulates both the Italian brand’s craftsmanship and Eilish’s unique style.
She effortlessly channels Y2K vibes with her hair, featuring a splash of red in her jet-black hair, adding a touch of nostalgia to the contemporary look. This isn’t the first time Eilish has collaborated with Gucci. She previously appeared in an eyewear campaign for the brand.
The new campaign also features a video set to her song “What Was I Made For,” adding a layer of emotional resonance to the collaboration. She’s not the only star to align with Gucci recently. Kendall Jenner has also been in the spotlight, fronting Gucci’s Valigeria campaign, which focuses on travel accessories.