Home Fashion Balmain Fall 2023 Campaign: A Pop of Couture

Balmain Fall 2023 Campaign: A Pop of Couture

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Balmain Fall 2023 Campaign: A Pop of Couture

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Balmain unveils its fall-winter 2023 campaign. Photo: Rafael Pavarotti

In a sensational unveil, Balmain’s fall-winter 2023 campaign fuses a couture past with the present, embodying an eloquence that only a house with more than seven decades of history can muster.

Creative director Olivier Rousteing turns to architectural elements as a conceptual playground for the season, a choice captured by photographer Rafael Pavarotti. The Balmain fall 2023 line delved into the French designer brand’s deep archives.

Balmain Fall/Winter 2023 Campaign

From broad shoulders to dramatic ruffles, the Balmain woman commands attention this fall.
From broad shoulders to dramatic ruffles, the Balmain woman commands attention this fall. Photo: Rafael Pavarotti

“This house has the incredible luck of never having moved—so very little of an impressive 77+ years of design excellence has ever been misplaced or lost. Since our Fall 2023 collection pulls so much inspiration from that treasury, I wanted to give credit where credit is due,” Rousteing said about the fall collection.

Balmain Red Outfit Fall 2023 Ad
Nyaduola Gabriel stands out in red for Balmain fall 2023 ad campaign. Photo: Rafael Pavarotti

The campaign stars models Akuol Deng Atem, Naomi Apajok, Nyaduola Gabriel, and Nyakong Chan. They showcase an array of head-turning ensembles curated by stylist Katie Lyall. Think broad shoulders, peplum tops, asymmetrical necklines, and dramatic ruffles that declare the Balmain woman’s presence in any room.

Nyakong Chan fronts Balmain fall-winter 2023 campaign.
Nyakong Chan fronts Balmain fall-winter 2023 campaign. Photo: Rafael Pavarotti

Completing the visual narrative, hairstylist Eugene Souleiman crafts sculptural hairstyles that are works of art in themselves. Makeup artist Chiao Li Hsu enhances each model’s features, creating a harmony that complements the overall aesthetic. The campaign’s bold backdrops echo the color intensity seen in Balmain’s spring advertisements, thus threading a visual consistency across seasons.



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Harmony Evans is an award-winning author of Harlequin Kimani Romance, African-American romance, and so on. Harmony Evans is an award-winning author for Harlequin Kimani Romance, the leading publisher of African-American romance. Her 2nd novel, STEALING KISSES, will be released in November 2013. Harmony is a single mom to a beautiful, too-smart-for-her-own-good daughter, who makes her grateful for life daily. Her hobbies include cooking, baking, knitting, reading, and of course, napping and also review some of the best-selling and popular brands and services in the market and also write comprehensive blogs.

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