Alaïa’s latest campaign for winter-spring 2025 strips fashion back to its core. Starring model Daria Werbowy, the visuals capture an interplay of light, form, and texture. Shot in Miami by photographer Tyrone Lebon, the series embraces raw simplicity while highlighting Pieter Mulier’s designs.
Alaïa Winter/Spring 2025 Campaign
Each frame showcases Alaïa’s signature balance of structure and sensuality. Werbowy stuns in sculpted silhouettes, from sheer, body-contouring dresses to voluminous outerwear. A standout moment comes in a white gown with strategic cutouts that enhance the body’s natural curves.
The contrast is clear in a bubble-like black coat that transforms the body into an architectural shape. A pink textured coat, oversized and dramatic, exudes bold femininity. Accessories remain minimal, with La Ballerine Alaïa shoes making an appearance.
Lighting plays a key role in the campaign’s aesthetic. The soft Miami sun casts elongated shadows, enhancing the sharpness of each garment while keeping the mood intimate.
