Step into a sun-soaked dreamscape where the spirit of the seventies meets modern high-fashion rebellion. Zimmermann has officially unveiled its spring 2026 campaign, and it is a lesson in uninhibited expression and creative connection.
Captured by photographer Emma Summerton, the campaign unfolds along the ruggedly beautiful Californian coast. The setting’s natural light perfectly highlights the collection’s movement, from sprawling green lawns to ornate, vintage-filled estates.
The campaign is fronted by an intriguing trio: Edie Campbell, Abby Champion, and Louise Robert. Under the expert eye of stylist Romy Frydman, the models embody a “chosen family” of artists, celebrating communities where individuality truly flourishes.
Inspired by 1970s creatives who broke free from tradition, the aesthetic is defined by offbeat shades and statement psychedelic prints. You’ll see signature florals playfully warped and scaled alongside bold, block-color silhouettes.
Key Zimmermann looks feature vibrant reds, earthy ochres, and crisp ivory poplin. Whether it’s the dramatic “super-fluff” organza gowns or 70s-inspired suiting, the collection balances complex construction with a carefree, effortless energy.
