A golden haze settles over Portugal’s wildflower fields, where Zimmermann’s fall 2025 campaign sets the scene. Models Annemary Aderibigbe and Lexi Boling lead the visual story, captured by the lens of Benny Horne and styled to dreamy perfection by Romy Frydman.
Zimmermann Fall 2025 Campaign
The Zimmermann collection draws its soul from the haunting beauty of Picnic at Hanging Rock, the 1970s Australian mystery film. Much like the movie, the campaign moves from soft innocence into a deeper, more mysterious world. Flowing silhouettes, sheer fabrics, and layers of lace echo a nostalgic past.
Earthy tones like burnt sienna, cream, and deep bronze ground the looks in nature. Snakeskin motifs slither subtly across sheer panels and capes, hinting at secrets beneath the surface.
In one scene, the models stride hand-in-hand over sunlit hills. In another, they linger among daisies and old structures, their dresses catching the wind like whispered spells.
