To celebrate the 130th anniversary of its legendary Monogram, Louis Vuitton tapped Zendaya to lead its campaign. The advertisement has a romantic conversation about style as companionship, not just possession.
Captured by photographer Glen Luchford and directed by Roman Coppola, the visuals place Zendaya in a softly lit, lived-in space that feels more like a private sanctuary than a set.
She leans into the sofa, sporting a sharply tailored black pinstriped halter vest and matching trousers, bridging the gap between classic menswear codes and modern femininity.
At her side is the true star: the Speedy. Originally born in 1930 as the Express, this Louis Vuitton bag was designed for a generation obsessed with freedom and rapid movement. It didn’t even receive the Monogram treatment until 1959, but now, it’s a living canvas of reinvention.
Having been a Louis Vuitton brand ambassador since 2023, Zendaya brings a seasoned, effortless energy to the role. She rocks the bag, proving that even a century-old icon can outrun the past and feel completely current.
