Home Fashion Zara Studio’s Fall 2024 Campaign Takes Over Billboards

Zara Studio’s Fall 2024 Campaign Takes Over Billboards

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Lulu Tenney poses for Zara Studio’s fall-winter 2024 campaign. Photo: Steven Meisel / Zara

Zara Studio is making a statement with its fall-winter 2024 campaign that is larger than life. Renowned photographer Steven Meisel captures striking black and white images set against billboards with different city landscapes.

Zara Studio Fall/Winter 2024 Campaign

Mona Tougaard appears on a billboard for Zara Studio's fall 2024 ad.
Mona Tougaard appears on a billboard for Zara Studio’s fall 2024 ad. Photo: Steven Meisel / Zara

Building on this momentum, stylist Karl Templer’s creative direction is behind the bi-annual limited-edition drop. A talented cast, including Mona Tougaard, Lulu Tenney, Penelope Ternes, and Haojie Qi, brings the styles to new heights with dynamic poses that command attention.

Penelope Ternes strikes a pose in Zara Studio's fall-winter 2024 campaign.
Penelope Ternes strikes a pose in Zara Studio’s fall-winter 2024 campaign. Photo: Steven Meisel / Zara

The Zara woman is defined with bold, sculpted shoulders, asymmetrical silhouettes, and sharply tailored suits that exude confidence.

Haojie Qi wears a bold silhouette in Zara Studio's fall-winter 2024 campaign.
Haojie Qi wears a bold silhouette in Zara Studio’s fall-winter 2024 campaign. Photo: Steven Meisel / Zara

But that’s not all. This season’s major accessories are wide belts, hair scarves, leather boots, and elegant earrings. An accompanying film directed by Fabien Baron takes it to the next level, showcasing these looks in motion amidst a diverse range of stunning landscapes.



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