Of course, as with most trends, this one started on the runway, with the patron saints of all things ultra-femme: Simone Rocha and Sandy Liang. Last season, for autumn/winter 2023 especially, Rocha practically dedicated her entire show to the motif. Models were sent down the runway sporting fine red bows in their hair, while others had delicate bows placed under their eyes (you’ve definitely seen the TikTok filter this inspired). And we haven’t started on the clothes, where they were woven everywhere you could expect (and more). As for Liang, it was a “go big or go home” moment, with exaggerated, larger-than-life satin bows bags or slung low on hips as belts. Even brands who don’t traditionally lean into the uber-feminine are taking note, from Celine to Jacquemus.
