H&M’s spring-summer 2025 campaign is all about feminine expression with a rebellious twist. Music stars Tyla, FKA twigs, and Caroline Polachek lead the new season. It brings a mix of ethereal energy and edgy confidence.
The collection embraces fluid silhouettes, structured tailoring, and intricate detailing, making it a fresh take on festival dressing meets city chic. The first drop, launching March 20th, is inspired by bohemian elegance with rock ‘n’ roll undertones.
H&M Spring/Summer 2025 Campaign
Flowing blouses with ruffled accents and sheer fabrics contrast against studded blazers and leather outerwear. Mini skirts with lace-up details, crocheted dresses, and tiered ruffle skirts add movement and texture to the H&M collection.
Accessories complete the free-spirited aesthetic. Oversized slouchy bags, snake-print slippers, and biker boots bring a relaxed yet polished touch. Antique-style pendant necklaces, statement rings, and chokers elevate the look, while pilot-style sunglasses add a cool vibe.
With a neutral color palette, the pieces are versatile and easy to mix and match. A fashion and music festival in Los Angeles will celebrate the collection on April 9th, honoring the city’s cinematic and musical roots.
