We’re ticking down to the end of Prime Day 2025 with the sale only running until the end of Friday (July 11). There are still plenty of deals to pick up, especially if you’re after some cheaper-than-usual Apple gear.
While Apple has started its traditional Back to School promotion across Europe this week, Amazon has been slashing the price of the best MacBooks, AirPods and more over the past few days.
Below we’ve rounded up some of the best Apple Prime Day deals, ranging from ideal laptops for students to various headphones and watches. We’ve also rounded up the best Prime Day deals, and 18 deals you can’t miss.
Remember, Prime Day deals are for Prime subscribers only – and prices do often change, so keep that in mind.
AirPods 4
The entry-level AirPods are great, and a perfect introduction for someone picking up their first pair. They’re cheap at this Prime Day price, sound far better than the previous generation and pair wonderfully well with the rest of the Apple ecosystem.
Get the Apple AirPods 4 wireless earbuds for less in day of Prime Day sales
The standard model is now just £113, thanks to an instant £16 discount off its usual £129 price.
An essential Apple accessory. These dinky Bluetooth discs track your tech (and beyond), letting you pinpoint their position in the Find My app.
AirTags are going cheap for Prime Day
For keeping tabs on your most valuable items, this deal on a four-pack of Apple AirTags pretty much pays for itself in peace of mind.
Apple Watch SE
Apple’s entry-level watch is great, and it’s even better at this low price. If you’re after your first Apple Watch, this is a great starting point.
This is Apple Watch SE offer is cheaper than Black Friday’s deal
The Apple Watch SE typically costs £219, which is a fair price for everything it offers, but thanks to a Prime Day discount, it’s now available for just £185.
Apple Watch Ultra 2
For those who want more from an Apple Watch, the Ultra 2 is king. This is the only Apple Watch with good battery life, plus it has a durable build and a huge, bright screen.
The best Apple Watch is an absolute steal for Prime Day
Designed for outdoor adventures both on land and at sea, the Apple Watch Ultra 2 is now just £659 in this rare price cut on Amazon Prime Day.
MacBook Air M4
The ultimate M-series laptop, now even cheaper. We loved the MBA M4 when we reviewed it, especially in the slick blue hue. It’s fast, lasts ages on a charge and looks great.
The MacBook Air M4 is down to its lowest ever price for Prime Day
The 4.5-star MacBook Air M4 is down to its lowest ever price in this jaw-dropping Prime Day deal.
AirPods 4 with ANC
These are the AirPods 4, just with added noise-cancelling tech. Perfect if you’re on the go a lot and want to drown out background noise.
The AirPods 4 with ANC are at their lowest ever price for Prime Day
Prime members can nab the 4.5-star rated AirPods 4 with ANC for just £149 this Prime Day, which is the lowest we’ve seen the buds ever reach on Amazon.
AirPods Pro 2
Excellent sound, various fit options, long battery life and excellent ANC. These are the best in-ear AirPods, now at a great price.
Don’t miss the AirPods Pro 2 at this bargain price
The AirPods Pro 2 are an essential buy for every iPhone user out there, but when they’re going cheap you owe it yourself to snap them up.
iPhone 16e
Apple’s cheapest iPhone 16 model is still great, and it’s far more tempting thanks to this surprising price drop.
Amazon just fixed the iPhone 16e’s pricing
As part of its Prime Day sale, Amazon has fixed the price of the iPhone 16e, finally making it a key contender on the mid-range market.
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