Sergio Rossi channels seaside glamour in its spring-summer 2024 campaign, nodding to its 2010 icon, the Mermaid. The campaign, lensed with the clear blue skies of Sorrento, Italy, as a backdrop, captures the essence of coastal luxury.
Sergio Rossi Spring/Summer 2024 Campaign
Claire Rothstein, the eye behind the brand’s previous fall 2023 vision, brings the caged silhouette back into the limelight. It showcases its evolution into a seamless blend of day-to-night functionality. The open-back and zippered sandal heel types spotlight the brand’s innovative spirit and update spring footwear.
Embodying the campaign’s allure is model Birgit Kos, whose elegance and sensuality are magnified by the styling of Christopher Maul. Kos, draped in an array of high-slit skirts and strappy tops, perfectly complements the footwear’s architectural lines.
The Mermaid design, presented in hues of regal purple, crystal-adorned opulence, and timeless black, offers a spectrum of sophistication. The Sergio Rossi spring 2024 campaign adds to its visual splendor with the beauty expertise of Daniel Martin and Terry Barber.
Martin’s touch on Kos’s slicked-back hair echoes the streamlined grace of the Mermaid, while Barber’s glamorous makeup also stands out.
