Finnish top model Suvi Riggs Koponen steps into a storybook world as she joins the Moomins for Vogue Scandinavia’s October/November issue. She is captured by photographer Jesse Laitinen with styling by Sanna Silander.
Shot in the lush landscapes of Moominworld, the editorial feels like a modern fairytale that’s rooted in nostalgia yet alive with color and imagination. In one striking frame, Suvi wears a sheer navy knit gown trimmed with crimson feathers, surrounded by tiny, hand-painted houses suspended in the trees.
In another, she poses with the Moomin outside a pastel-blue cottage, blending high fashion with playful childhood fantasy. The feature marks the 80th anniversary of the Moomins, the endearing creations of author and artist Tove Jansson.
Since their 1945 debut, these round, gentle creatures have grown into a global sensation, inspiring books, films, and design collaborations across continents. Still family-run, the Moomin empire now generates more than €750 million annually. It’s proof that magic, imagination, and kindness never go out of style.
