While Black Friday week is typically about savings, Spotify users in the US may want to prepare for another subscription price increase.
According to a new report from the Financial Times, the music streaming giant is preparing to raise prices in the first quarter of 2026, marking the company’s next major attempt to demonstrate consistent profitability.
The move follows Spotify’s sweeping round of international price increases back in August, which affected users across South Asia, the Middle East, Africa, Europe, Latin America and the Asia-Pacific region. The US, Spotify’s biggest and most lucrative market, was spared at the time, but that exemption looks set to end.
Major record labels have reportedly been pressuring Spotify and rival streaming platforms to lift subscription fees in line with rising inflation and broader industry costs. With Spotify’s margins under scrutiny and investor expectations rising, a 2026 price bump appears increasingly inevitable.
Moreover, Spotify last raised prices in the US in June 2024. The individual Premium plan currently costs $11.99 per month, while the Student tier comes in at $5.99, the Duo plan at $16.99, and the Family plan at $19.99. There’s no indication yet of how much each tier will go up, nor whether Spotify plans to bundle new features or improvements alongside the increase.
There’s no word yet on how much each plan will increase or whether Spotify will introduce any new features or incentives alongside the price adjustment. But given the global direction of recent hikes, US subscribers should expect a meaningful jump.
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For now, the company isn’t commenting publicly, but with Q1 2026 less than a year and a half away, American users may want to prepare their budgets accordingly.
