Sarah Paulson just made surrealism look stylish in AMI Paris’ spring-summer 2025 campaign. The award-winning actress steps into a dreamlike world filled with stacks of illustrated paper books, checkerboard floors, and whimsical props. Shot in moody black and white by Szilveszter Makó, the visuals toe the line between fantasy and formality.
AMI Paris Spring/Summer 2025 Campaign
Paulson’s presence is striking. Whether balancing atop a stool surrounded by books or wearing a miniature house on her head, she brings her signature depth and elegance. That same duality is echoed in her structured yet playful outfits.
A checkered circle skirt paired with a ruffled blouse nods to retro schoolgirl charm, while a crisp belted trench adds gravitas. The campaign also features the Carrousel bag, first seen in 2024, which mirrors the collection’s sculptural tone with its folded, fan-like detail.
Each frame tells a story that feels both strange and familiar, much like Paulson’s most iconic roles. AMI Paris leans into theatrical style, and with Paulson as its lead, every look becomes a scene worth watching.
