Rabanne’s fall-winter 2024 campaign is a fusion of the everyday and the brand’s signature codes. Starring Liu Wen, the leading model, shows off the collection’s eclectic spirit. It effortlessly mixes grunge, vintage, and 70s graphic prints.
Rabanne Fall/Winter 2024 Campaign
Creative director Julien Dossena skillfully balances clashing patterns and textures in striking harmony. Photographed by Alasdair McLellan, Liu Wen showcases the campaign’s standout pieces: puffer jackets layered with finesse, sequin skirts that shine like a beacon, and graphic tops.
Under the skilled hand of stylist Marie-Amélie Sauvé, the looks are accessorized by embellished hosiery and Rabanne’s iconic metallic handbags. The latter’s chainmail sheen is a bold reminder of the brand’s iconic aesthetic.
The campaign marks the latest chapter in Rabanne’s creative resurgence, following closely on the heels of the brand’s eye-catching Million Gold perfume ad.
