Rabanne sets the season ablaze with its fall-winter 2025 campaign, and at first look, it is pure heat. Shot by Craig McDean, the images frame model Mona Tougaard against fiery backdrops that turn every sequin and shimmer into molten light.
Rabanne Fall/Winter 2025 Campaign
The collection, styled by Marie Amélie Sauvé, plays with contrasts: armor and allure, concealment and exposure. In one standout, Mona wears a sculptural jacket with glittering panels of sequins, sharp yet hypnotic.
Another look shows her draped in liquid metallic silver with lace trim, finished with the Rabanne brand’s iconic chainmail-inspired bag swinging from her hand. Later, she glows in a sequined bralette and skirt, accessorized with stacked rings and a bag detailed with a bold fur charm.
Fire serves as the backdrop and the energy. The campaign radiates strength and sensuality in motion, making every piece feel like it could ignite the night. From tailored jackets edged in shine to slinky dresses that catch the light, Julien Dossena’s creative direction transforms classic fabrics into portals of drama.
