The concept of Nuuly isn’t revolutionary by any means. Clothing rental services have been around for a while, but while many focus on designer frocks for special occasions, Nuuly is filled with more accessible brands. Owned by URBN, Nuuly’s inventory is like walking around a really nice mall with all your favorite stores’ newest styles available. Anthropologie, Free People, LoveShackFancy, and Selkie are just a few of the hundreds of available brands that you already know and shop.
Nuuly’s model is simple and effective. For one monthly fee, you can pick out six items to rent, then send back in the bag they arrived in with the included prepaid label. Once your items are received, you do it all over again. Or, if you really love an item, you can purchase it for a discounted rate. Sounds pretty easy, right?
If you’re a born shopper, it’s stupidly easy, especially given the ample plus-size options, as well as maternity and petite-specific clothing. And though in year one I was a little gunshy about shopping, this year, I leaned all the way in. The shift in my excitement happened during the coldest months of the year, which is why I feel like the second year of my journey began amid Nuuly’s coat and jacket section.
