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Meet the New Makeup Ambassador

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New global makeup ambassador Dua Lipa poses with the YSL Beauty Loveshine collection. Photo: YSL Beauty

Dua Lipa, the celebrated pop sensation known for her bold style and musical hits, has expanded her role within the beauty industry, stepping up as the global makeup ambassador for YSL Beauty.

Having been the face of YSL’s Libre fragrance since 2019, Dua continues to merge her musical artistry with fashion and beauty, showcasing the brand’s latest makeup innovations. Her transition from fragrance to makeup underscores her multifaceted persona.

A striking image features the pop star in a reflective pool, her dark auburn hair slicked back, highlighting the YSL LOVESHINE lip gloss stick. The upcoming campaign, set to launch on March 15th, promises to blend the allure of high fashion with the spirited edge of contemporary makeup, all captured against the vibrant backdrop of Morocco.

Dua Lipa – YSL Beauty – Global Makeup Ambassador

Clad in a sheer black look, Dua Lipa poses as YSL Beauty's new ambassador for makeup.
Clad in a sheer black look, Dua Lipa poses as YSL Beauty’s new ambassador for makeup. Photo: Élodie Daguin

In the latest promotional imagery for YSL Beauty, Dua Lipa captivates with her distinctive style. She is seen in a sheer all-black ensemble paired with opaque stockings, a tailored black blouse, and chic accessories, exuding elegance and confidence.

Dua Lipa’s projects go beyond her ambassadorship with YSL Beauty, recently seen in her collaboration with Porsche. Now, it’s her beauty partnership that stands out, as she echoes the sentiments of self-expression and individuality through makeup and fragrances.

“For me, fragrances and makeup are another form of self-expression, a way to explore my playfulness, my creativity and my individuality,” she remarks.



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