A new poll suggests that pop icon Taylor Swift could hold sway over the 2024 presidential election.
Despite this, the numbers reveal a more nuanced reality, with only a modest 18% of voters indicating they would be swayed by her endorsement.
The survey, conducted by Redfield & Wilton Strategies for Newsweek, highlighted that while a segment of the electorate might lean towards a Swift-endorsed candidate, there’s another 17% that would be less likely to give their vote under the same circumstances.
However, the majority of voters, 55%, reported their voting decision would remain unaffected by Swift’s political preferences.
The poll suggests Swift’s endorsement could particularly resonate with the younger demographic. Approximately 30% of Americans under 35 said they’d be influenced by Swift’s political opinion, while only 4% of those 65 and older felt the same.
Redfield & Wilton’s poll, which gathered data from a sample of 1,500 eligible voters on January 18, showed a margin of error of plus or minus 2.53 percent. This survey comes at a time when Swift’s stardom is surging; her Eras tour recently broke the billion-dollar mark, she was celebrated as Time magazine’s “Person of the Year” for 2023, and her relationship with NFL star Travis Kelce, whose team will be going to Superbowl.
Conducted on January 18 with a sample size of 1,500 eligible voters, the poll has a margin of error of ±2.53%. James Haggerty, a communications consultant, told Newsweek, “She’s influenced popular culture, sports, the economics of entire regions of the U.S., so why not politics and elections?”
With 8 million potential new voters, according to the Center for Information and Research on Civic Learning and Engagement, the influence of the youth vote cannot be overstated. Forty-one million members of Gen Z will be eligible voters come November.
The topic has sparked varied reactions on social media.
Twitter user Catturd commented, “The article says that 20% of Americans will vote for whomever Taylor Swift says to vote for – you’re delusional if you believe that.”
Catturd added, “Looks like Taylor Swift is really turning those young people out for Biden – oh wait.”
Looks like Taylor Swift is really turning those young people out for Biden – oh wait. pic.twitter.com/Fj3YB7TQVz
— Catturd ™ (@catturd2) January 28, 2024
Similarly, Twitter user Gain of Fauci noted, “The fact that 1/5th of all voters could have their entire political opinion shaped by a pop singer is a perfect example of how absurdly backwards this country and world is…”
TGP contributor Tim Cramer “But keep in mind, 99.9% of Taylor’s music is of her complaining about her poor choice in men. Do with this information as you will.”
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CONTEXT:@taylorswift13 has picked #JoeBiden.But keep in mind, 99.9% of Taylor’s music is of her complaining about her poor choice in men.
Do with this information as you will. #Trump2024
– pic.twitter.com/tpoBoRWSGO— Tim Cramer (@CramerSez) January 28, 2024
