McQueen drops a spring-summer 2026 campaign that feels like it was pulled from another world entirely. Shot by Harley Weir against a sun-scorched terrain of dusty earth and bare, twisted branches, the images are charged with energy.
The cast is just as electric as the visuals. Caroline Polachek, Amy Taylor of Amyl & the Sniffers, Celeste, Alex Consani, and Sora Choi each bring something completely their own to the frame. Set design by Academy Award-winning Shona Heath gives the whole thing an almost mythological atmosphere.
McQueen Spring/Summer 2026 Campaign
That feeling is intentional since creative director Seán McGirr anchored the collection in folk horror, drawing directly from Robin Hardy’s 1973 cult film The Wicker Man. The result is a wardrobe built on dramatic tension.
A cream lace-up corset dress with a thigh-high slit. A blood-red ruffled skirt with a sleek black leather bag. A gold-embroidered drummer jacket worn alongside a swooping bird of prey, with all looks styled by Camille Bidault-Waddington.
McGirr sees that quality as central to the McQueen woman: someone uninhibited yet sharp, free yet completely in command.
