The Max Mara spring-summer 2026 campaign has arrived, and it is a vibe that feels like a high-fashion fever dream. This season, the brand explores a gorgeous tension between the concrete modern world and a fantasy land filled with imagination.
Max Mara Spring/Summer 2026 Campaign
Set against a backdrop of ethereal, dreamlike gardens inspired by the over-the-top opulence of the Rococo era, the visuals are breathtaking. Legendary photographer Craig McDean captures model Mia Armstrong as she poses among misty flowers and painted skies.
Styled by Tonne Goodman, the Max Mara clothes mix a snappy, minimalist attitude with sudden bursts of extravagant design. You’ll see structured trench coats paired with frothy, ruffled skirts that look like clouds.
There are also sleek blazers in soft sand tones and cool black crop tops that keep the look grounded in today’s street style. The balance between the simple lines and the fancy “volutes” of fabric is pure magic.
