Max Mara’s Icons 2025 campaign is the definition of chic on the move. Shot on the streets of Paris by Oliver Hadlee Pearch, it stars Edie Campbell stepping through the city in fashion that feels classic, modern, and completely unstoppable.
Max Mara Icons 2025 Campaign
The Icons collection brings together the house’s most coveted pieces: the 101801 Icon Coat, the Teddy Bear Coat, the Manuela wrap coat, the Ludmilla in double cashmere, the sharply tailored Olimpia, and the sculptural Whitney Bag. Each design combines expert craftsmanship with quiet strength.
Styled by Emmanuelle Alt, the Max Mara looks stand out in soft camel tones, layered over rich browns and warm neutrals. It’s minimalist, but never boring. Clean lines, big volume, and plush fabrics give the outfits structure and softness at once.
The photos capture a sense of motion and purpose. Campbell is sharp and elegant, whether power-walking in a full teddy coat or swinging a structured bag through the crowd. She’s the Max Mara woman: timeless, focused, and refined without showboating. The kind of woman who commands the moment with her wardrobe.
