Madonna knows how to stop time, and in Dolce & Gabbana’s new The One fragrance campaign, she does it again. The pop icon returns as the face of the house’s most famous scent family, proving that reinvention can still feel deeply familiar.
Shot by Mert Alas, the campaign is intimate yet cinematic. In the images, Madonna appears sprawled across satin sheets, all soft light and sharp tension. One frame captures her entwined with actor Alberto Guerra, while another shows her alone.
Dolce & Gabbana The One Fragrance Campaign
She reclines with a steady, unblinking gaze. The mood is warm, sensual, and charged with quiet power. The campaign celebrates 20 years of The One and introduces The One Eau de Parfum Intense for women.
The scent opens with pink pepper, mandarin, and blackcurrant. It blooms into jasmine at the heart, then settles into a creamy vanilla and amber base that lingers on skin. For more scents, discover Dolce & Gabbana My Devotion ad featuring Katy Perry.
