Loewe has expanded its luxury TV line-up once again, introducing 77- and 83-inch versions of its stellar alu black model, and they’re every bit as extravagant as you’d expect from a brand with a century of German engineering behind it.
The new sizes lean heavily into Loewe’s design-first philosophy. The anodised aluminium frame has been finished in a deep black, while the rear panel uses matte black concrete, giving the TVs a bold, architectural presence even before you switch them on. They’re made to be centrepieces, not just screens.
On the picture front, the stellar 77–83 models use OLED panels with the latest Open Cell technology and a Master Black Polariser, pushing brightness, contrast and colour accuracy further than previous versions.
Whether you’re watching a movie or a nature documentary, you’re getting the kind of deep blacks and vivid detail that OLED is known for, just scaled up to genuinely cinematic sizes.
Sound is just as considered. The integrated 80-watt soundbar sits flush within the chassis and supports Dolby Atmos and Virtual 3D audio, powered by Class D amplifiers and modern DSP processing. Loewe’s cable management system keeps everything tidy, which is a nice touch when you’re dealing with something this big on the wall or on a stand.
Smart features vary depending on the model you choose. Loewe offers both Tizen OS and the Vidaa OS9 platform, with access to Netflix, Prime Video, Disney+ and more. And if you’re gaming at this scale, the TVs include VRR up to 144Hz, four HDMI 2.1 ports, and Loewe’s DR+ technology to keep gameplay smooth and responsive.
As always with Loewe, the craftsmanship and materials come at a premium. The 77-inch model lands at €10,000 / £10,000, while the 83-inch version jumps to €15,000 / £15,000. Both are available now online and through Loewe stores.
For anyone building a high-end home cinema, and who wants the TV to look as impressive off as it does on these new stellar models make a pretty compelling case.
