PUMA just teamed up with Madhappy, and it’s the kind of collab that makes sporty look laid-back. The 19-piece collection exudes classic athletic wear with a dose of calm energy and confidence. Lila Moss is the face of the new lineup.
PUMA x Madhappy Campaign
The campaign, shot in soft, natural light, captures Lila in easy poses and effortless looks. Each image feels intimate yet strong, reflecting the partnership’s message of balance and authenticity.
From a maroon nylon tracksuit to relaxed sweats and a forest-green V-neck jersey, the color palette sits between warmth and cool. There are deep wines, icy blues, mossy greens, and soft neutrals that stand out with a bold combination.
At the center of it all: the reimagined Speedcast Plus sneaker, now crafted in smooth suede and supple leather. It’s a quiet nod to PUMA’s motorsport roots, elevated for everyday wear. Together, these pieces speak to a new kind of sports style.
