FWRD starts the new season with a bang, unveiling its fall 2024 campaign starring Kendall Jenner. The supermodel pulls double duty as the luxury online retailer’s creative director, bringing her keen eye to the table.
Kendall Jenner for FWRD Fall 2024 Ad
This season’s trends take center stage in a series of striking images captured by Sonia Szóstak. Minimal dresses, long trench coats, and sleek leather pieces are just a few of the designs that Kendall shows off.
Against bold red and beige backdrops, she exudes a sleek, sophisticated vision. Styled by Malina Joseph Gilchrist, Kendall’s looks are accessorized by sheer hosiery, statement cuff bracelets, and a touch of yellow gold jewelry.
Meanwhile, her beauty look is equally polished. Her brunette locks are pulled back into a sleek bun, complemented by glamorous makeup that accentuates her features. Having previously fronted FWRD’s summer swimwear edit, Kendall is no stranger to the retailer.