Kendall Jenner takes the spotlight in Chloé’s latest campaign, reviving the legendary Paddington bag for winter 2025. Shot in moody black-and-white by renowned photographer David Sims, the imagery channels 1970s French cinema with a modern twist.
Chloé Paddington Bag Campaign
Styled by Elodie David Touboul, Kendall appears effortless and free, letting the bag feel like a natural extension of her story. She’s joined by actress Aimee Lou Wood and K-pop singer Anna from Meovv, who each bring their own attitude to the narrative.
The trio delivers individuality, sensuality, and a sense of lived-in ease, all while carrying the Chloé bag that once defined an era of casual luxury. Originally launched in 2005, the Paddington became a cult symbol of relaxed sophistication.
Now, under the creative vision of Chemena Kamali, it returns with subtle updates. There is lighter hardware, a refined single-zip opening, and supple vegetable-tanned leather that’s meant to age beautifully. It still carries its signature padlock, but the design feels refreshed for the women of today.
