Jisoo steps into the future in Self-Portrait’s autumn/winter 2025 campaign, and the results are electric. Teaming up with photographer Drew Vickers for a fourth season as the brand’s face, the K-pop superstar explores neon-lit, AI-generated cityscapes that feel straight out of a dream.
The campaign follows Jisoo through a glowing urban world filled with bold silhouettes and digital magic. Each image captures her power, grace, and quiet confidence. According to creative director Han Chong, working with Jisoo is effortless. “She has a presence that draws people in,” he says.
Self-Portrait Fall/Winter 2025 Campaign
From a black 3D crepe flower mini dress to a crisp white lace number, Jisoo’s wardrobe combines elegance with edge. Other highlights include a bouclé jacket with fur cuffs and croc-effect micro bags. The looks are futuristic, yet totally wearable.
Shot entirely on green screen, the campaign showcases a different type of storytelling. It’s one where technology and style collide. Jisoo shared her excitement about the process, calling it a totally new experience.
As Blackpink’s world tour kicks off, this campaign marks another stylish chapter in Jisoo’s growing legacy with Self-Portrait.
