Jimmy Choo’s Bridal 2026 campaign, The Rules of Engagement, stars Gabbriette as the ultimate modern bride, and she is doing it her way. The concept is playful but powerful and inspired by Gabbriette’s own upcoming wedding.
Jimmy Choo Bridal 2026 Campaign
The campaign flips classic bridal rules on their head. It celebrates love, self-expression, and feeling hot in the moment. Tradition is welcome, but only if it fits your vibe. Shot and directed by Mark Kean, with styling by Vanessa Coyle, the images feel intimate and bold.
Soft curtains frame pearl-dusted Jimmy Choo heels. A red backdrop makes a scarlet pump pop, and a tiled room turns a lace-trimmed look into something raw and real. Key styles from the 2026 Bridal Collection shine. The SACORA sandal glows with nearly 2,000 pearls.
The AURELIE mixes lace with pearl and crystal details. The SAEDA pump, with its delicate anklet, brings signature sparkle. The AZIA dazzles with over 5,000 stones and new arrivals like the lace FAIZ pump and the red satin FAYA add drama.
Take a look at Jimmy Choo’s spring 2026 campaign.
