Some moments feel like fate, and Chanel’s new COCO CRUSH campaign is built on that exact feeling. Clean, sharp, and quietly powerful, the latest fine jewelry story captures the thrill of chance and the confidence that comes with choosing your own path.
Leading the campaign is Jennie, who brings effortless control to every frame. She wears COCO CRUSH pieces like second skin, cool and deliberate. Alongside her are Gracie Abrams and Lulu Tenney, each adding a different kind of intimacy to the story.
Chanel Coco Crush Fine Jewelry 2026 Campaign
Gracie’s appearance feels especially timely. She was recently announced as a Chanel brand ambassador, making this campaign a defining moment in her relationship with the house.
The images are crisp and minimal, letting the jewelry speak. Close-up portraits highlight bare skin, soft light, and the signature quilted lines of COCO CRUSH.
The pieces feature clean, precise incisions that cross curved gold surfaces, a nod to Gabrielle Chanel’s belief that luck and destiny often meet in unexpected ways.
