The adidas Originals Superstar is officially checking into “Hotel Superstar,” and the vibe is totally timeless. Leading this cultural takeover are global icons JENNIE, Kendall Jenner, and Olivia Dean.
Narrated by the legendary Samuel L. Jackson, the spring-summer 2026 campaign proves that true icons never go out of style. The story follows Jackson through a surreal hotel where the clock doesn’t matter, but the sneakers definitely do.
adidas Originals Superstar Spring 2026 Campaign
This dreamlike setting serves as a metaphor for individuals who move culture forward without ever being bound by a schedule. Both JENNIE and Kendall Jenner have appeared in adidas campaigns before, solidifying their status as the ultimate brand muses.
The women’s range expands the idea of the track jacket, featuring the Superstar Tracktop in sleek faux leather and even crochet. Kendall Jenner specifically rocks the Equipment Blocking Red Jacket, a standout piece in a collection defined by black, white, and bold red accents.
The inspiration for this season is a celebration of self-expression that bridges the gap between old-school basketball and modern streetwear. Key looks remix the classic Superstar DNA through a mix of nostalgic athletic styling and contemporary tailoring.
